Folding Phone
FLX is a conceptual launch campaign for a next-gen foldable phone — combining bold creative direction with a structured digital rollout strategy. We focused on creating a strong visual identity and ecommerce-ready user experience that mirrors the product’s flexibility and innovation. From high-impact visuals to backend systems, the concept bridges storytelling and scale.
Date
May 2024
Role
Art Direction, Web Design, Production
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The Carousel
A VISUAL CAMPAIGN BUILT AROUND CONTRAST, MOVEMENT, AND PRECISION —
ENGINEERED TO MATCH THE PRODUCT’S DESIGN LANGUAGE.
The Options
WE EXPLORED MULTIPLE CREATIVE DIRECTIONS FOR THE LAUNCH — FROM FUTURISTIC
MINIMALISM TO BOLD, CAMPAIGN-LED STORYTELLING — ADAPTING THE VISUALS FOR RETAIL, DIGITAL, AND SOCIAL PLACEMENTS.