YIOIY
YIOIY is a feminine wellness brand rooted in minimalism, purity, and conscious care. We crafted a concept for how their brand could evolve digitally — building a full launch framework around identity, e-commerce UX, and scalable systems. This conceptual case study explores how a modern product brand can unify packaging, strategy, and digital experience — all while staying true to its core.
Date
January 2024
Role
Concept Development, UX Direction, Brand Strategy, Ecommerce Structure
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The Challenge
CREATING A DIGITAL PRESENCE FOR YIOIY THAT HONOURED THE BRAND’S MINIMALIST, WELLNESS-FIRST IDENTITY WHILE BUILDING A SCALABLE FOUNDATION FOR E-COMMERCE GROWTH.
The Research
WE EXPLORED USER BEHAVIOUR ACROSS WELLNESS E-COMMERCE BRANDS, IDENTIFYING GAPS IN EXPERIENCE, TRUST SIGNALS, AND CLARITY — PARTICULARLY FOR MODERN, HEALTH-CONSCIOUS CONSUMERS.
The Solution
A REFINED DIGITAL STRATEGY COMBINING CLEAN UX, STRUCTURED MESSAGING,
AND SEAMLESS BACKEND SYSTEMS — ALL DESIGNED TO REFLECT YIOIY’S PURITY AND PURPOSE.
